Business Storytelling
Today, it’s not enough to have a product or service that just solves a problem. For your brand to resonate with audiences, you need to go one step further and do what humans do as part of their daily communication - tell stories. A good story makes us think and feel, and speaks to us in ways that numbers, data, and presentation slides simply can’t. The strongest stories tap into people’s emotions, genuinely connect with them, and help them believe in a business and what it stands for. Stories bring people together and they’re a great way to build trust for an organisation. The ability to strike an emotional connection with your audience is a powerful tool that you should be using today. The program is typically delivered over 2 days
Know when to use a story- Understand different types of stories
- Structure their story based on various frameworks
- Deliver the story with emotions and visuals
- Link it with the business context
- Ask relevant questions and create a dialog around it
- Know how to archive and store stories from experiences.
- Confident and engaging presenters who make a mark on the audience