Key Account Management (KAM), as we know, is a radically different organizational process (than just sales) followed by businesses to build and leverage their relationships with customers, to produce value and measurable benefits for all stakeholders in the eco-system. KAM being a significant change initiative, necessitates organisations to inculcate the right mindset in the KAM teams, before providing them with the skill-set and the tool-set. Element78 has been working on sustainable KAM implementation initiatives and is proud to be associated with one such client – Indo Bakels – over the last couple of years. Part of the global Bakels group helping bakeries all-over-the-world get more innovative, profitable and successful, Indo Bakels has seen the KAM implementation journey bear fruits. Element78 has partnered with Bakels in India by deploying a range of methodologies, including KAM consulting, facilitated workshops, individual coaching, joint field visits, process observations during internal reviews and meetings and providing appropriate tools. Team Element78 is thankful to Indo Bakels for the confidence reposed and delighted with the KAMaraderie and results achieved.