‘Make a difference’ to the customers who can make a difference to your business
- Evolution of customer-supplier relationships
- Criteria for designating Key Accounts
- Managing challenges
- Power Equations
- Steps for successful Key Account Management (KAM)
- Aligning the organisation on the KAM approach
Effective Key Account Management can make a significant difference to a company’s bottom-line. Element78’s program gives Managers the know-how and skill-set to develop, strengthen and sustain relationships with various stakeholders in key accounts. From mapping the organization structure to creating a positive inclination across influencers in the organization, Managers gain a set of holistic capabilities to nurture key accounts and generate greater business.
- Duration – 2 to 3 Days
- Key Account Management Vision
- Processes to select key accounts, setting right metrics
- Planning for key accounts
- Championing key account management strategy
- Individual roadmap to develop and nurture key accounts
- Nurturing sales accounts to Key Accounts
- Champion Key Account Management – strengthen the relationship with key buyers in the organization
- Learn to sell better to Key Accounts
- Successfully reduce competitive intensity in case of key accounts by building strategic partnerships
Who should attend?
- Sales Executives
- Sales Team Leaders /Managers /HODs
- CXOs/Business Owners wanting to implement Key Account Management
Want to engage Element78 for your talent development?
Choose from Element78's proven learning intervention modules to deliver sharp, deep-rooted results for your talent or engage with us for a customized consulting and support to engineer strategic and cultural change in your organization.